It's time to "Do Blue" and see the world through blue-tinted glasses...

Our annual campaign, "Do Blue" is back for World Mental Health Day. Every year, the county turns blue to show it's support for better mental health.

This year, we're asking you to dress up, light up, and turn your world blue in the week leading up to World Mental Health Day, 5th to 10th October.

 

Sign up now
 
 

How will you "Do Blue"?

You can do anything blue to get involved - the possibilities are endless! You could...

🍰 Host a blue bake sale
👖 Dress up blue 
🏛️ Light your building up blue
💙 Create a blue window display
🏅 Host a blue themed sports day
🎫 Run a raffle or a sweepstake

Whatever you choose, we're here to help! Everyone who signs up using the form below will recieve a FREE fundraising pack, containing posters, photo props, information and your own blue-tinted glasses. You can also download our free printable resources below.
 

How have businesses been involved before?

Last year, businesses from across the county got involved and turned blue for World Mental Health Day. Whether it was through decorating like Notcutts, creating a window display like Bravissimo, or dressing blue like the team at ROARR, businesses really took to the challenge and turned blue in their own way. 

This year, we would love to see more businesses getting involved and doing blue! Sign up on the form below for your free fundraising pack.

 

 

"Do Blue" to be in for a chance to win!

To encourage you to be bluer than ever before, we're hosting a competition, where the most creative response to "Do Blue" will win a fabulous blue themed hamper! 

To be in with a chance of winning, share your blue themed fundraiser with us by us on Instagram, Facebook, or LinkedIn between 5 October and 10 October. Norfolk and Waveney Mind will select the winner the week after "Do Blue". (T&Cs)

 

Sign up now
 

Blue, what, why?

By choosing to "Do Blue", you are helping us to provide vital mental health care to people across Norfolk and Waveney. Every penny raised here stays here, and goes into making a real difference to local lives.

Whilst part of the Mind network, Norfolk and Waveney Mind are an independent charity and we raise our own funds. Each year, the demand for our services increases, as more and more people seek support for their mental health however, we can’t do it alone.

Put on your blue-tinted glasses and help us on this journey by turning Norfolk and Waveney blue for World Mental Health Day.

Sign up to turn Norfolk and Waveney blue!

Fill in the form below to sign up and take part in "Do Blue" for 2026! Let us know what you're planning and we will post you a fundraising pack, containing posters, stickers and props to help you to "Do Blue". 


 

Can't "Do Blue"? Why not Night Walk instead?

If you can't get involved with "Do Blue", or want another way to fundraise, you can get involved with our Night Walk on 10 October. Take on a 5km lap of Norwich City Centre dressed and glowing in blue, and finish the night at our vibrant silent disco. There's no better way to support our vital services for this World Mental Health Day. 

  

Find out more about Night Walk!
 


 

FAQs

What is Do Blue?

Do Blue is an opportunity for businesses, education providers and individuals to unite in raising awareness and funds to support our work right here in Norfolk and Waveney. We're asking you to get involved by doung something blue to raise money for vital mental health services.

When is Do Blue?

Do Blue takes place in the week leading up to World Mental Health day on 10 October.

How can I donate?

Thank you for your support! You can click here to find our JustGiving page - where you can donate directly or set up your own fundraising page.


What can I do for Do Blue?

You can wear or bake something blue, dye your hair blue or give yourself a blue glitter beard… The possibilities are endless! You can help us raise awareness in so many ways, from putting up a poster in your building, sharing our mental health awareness posts on social media, lighting up your building blue or hanging a blue flag in your window.

Get creative and most importantly, have fun!


Do you have a collection pot or bucket for my fundraiser?

Please contact [email protected] who will be able to arrange a collection pot or bucket for you.

 

 
 



 

Head Office

50 Sale Road
Norwich
Norfolk
NR7 9TP
Tel: 0300 330 5488
 

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We're a part of Mind
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